Ehgam is proposing a screening of the documentary Recuperar nuestro orgullo (Nuestras carrozas) (Ehgam Bilbo, 2025, 15´) and a round-table discussion to reflect on the urgent need to reclaim the political and vindicative spirit of Pride. Confronted with the growing commodification and pinkwashing driven by institutions and companies, this event invites us to rethink Pride as a space for collective struggle, memory and resistance. Throughout the documentary and the subsequent discussion, we will explore how the system neutralises LGBTIQ+ demands by turning them into a commodity, and why it is essential to rebuild a pride the is critical, combative and truly comunity-based.